(Download) "Emotion and Reason in Consumer Behavior" by Arjun Chaudhuri # Book PDF Kindle ePub Free
eBook details
- Title: Emotion and Reason in Consumer Behavior
- Author : Arjun Chaudhuri
- Release Date : January 14, 2006
- Genre: Business & Personal Finance,Books,Finance,Marketing & Sales,
- Pages : * pages
- Size : 9673 KB
Description
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
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