(Download) "Emotion: What It Takes To Be a Product Leader" by Peter Boatwright & Jonathan Cagan # Book PDF Kindle ePub Free
eBook details
- Title: Emotion: What It Takes To Be a Product Leader
- Author : Peter Boatwright & Jonathan Cagan
- Release Date : January 01, 2010
- Genre: Business & Personal Finance,Books,Marketing & Sales,
- Pages : * pages
- Size : 292 KB
Description
Many companies have outstanding products in terms of performance, technology and features. And yet, surprisingly, sales don't take off. Readers of this article will learn how leading products and services captivate the marketplace by having more than just the functions and features that customers value. Leading products also inspire and deliver benefits through emotional fulfillment that customers enjoy and seek out.
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